Deutsch Intern
    Media and Business Communication

    Research

    On the one hand, in our research we focus on fundamental processes and effect mechanisms. On the other hand, we are very interested in the explanation of concrete current media phenomena and trends. Interdisciplinary nature is our guiding principle in every single one of our projects: depending on the topic, we take media and communication studies, psychology, economics and musicology into perspectives. Furthermore, it is important for us that the findings of our research are displayed internationally.

    Our self-conception is founded on the demand to explain and understand our objects of research holistically. In our research, we use quantitative and qualitative methods of media content research, reception and impact research as well as market and brand research.

    For laboratory study settings, we have access to our own movie theater, recording studio and a “TV-Multidesktop-Studio” with six booths.

    go here to see our labs

    go here to see some of the research projects we implemented and conducted sucessfully in the last years

    Contact

    Universität Würzburg
    Sanderring 2
    97070 Würzburg

    Phone: +49 931 31-0
    Fax: +49 931 31-82600

    Find Contact

    Sanderring Röntgenring Hubland Nord Hubland Süd Campus Medizin